Industries > Publishing > Overview

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Put our track record to work for you. With twenty years of experience providing business intelligence solutions to publishers, Dimensional Insight understands the myriad challenges confronting today's publishing industry. Let our knowledgeable consultants demonstrate the power of The Diver Solution for Publishing with a risk-free proof-of-concept. Click here to learn more.

publishing

Publishers need superior business intelligence to drive bottom-line contributions by retaining and growing their base of subscription and advertising revenue. The Diver Solution™ for Publishing is a web-based, end-to-end reporting and analytics platform that provides fact-based insight into your subscribers and advertisers using multidimensional data analysis.

Using simple point-and-click analysis, Diver can display revenue figures and subscriber retention rates for recent marketing campaigns, segmented by collateral type, zip code, and media channel, formatted as graphs, tables or spreadsheets. The profit generating components of effective campaigns are revealed "at a glance". With Diver's self-service reporting functionality, no complicated SQL queries or IT support are required for your staff to derive revenue generating insights from your data. Automated report generation and dissemination delivers role-based information on subscriptions, circulation, advertising renewals, and retention directly to key decision makers.

The Diver Solution helps circulation departments increase retention of loyal customer segments, decrease write offs from non-performing subscribers, and efficiently acquire new customers.

Using Diver's powerful map-based tools, create visually intuitive displays of your circulation area, pinpointing where subscriptions are increasing and decreasing, which retail outlets are over/underperforming compared to previous fiscal reporting periods, and which neighborhoods are exhibiting increasing payment and collection problems. Increase deliveries for retail outlets consistently selling out their inventory before end of day.

Drive online, ROP, and classified ad sales by incentivizing your best customers and marketing to new prospects with the power of analytics. Diver's web-based dashboards let your marketing department perform income and property value overlays of your current subscription base, showing advertisers where high-value subscribers are likely to be found. Identify over/underperforming sales reps in your organization and determine which industry segments are most/least likely to employ print based advertising.

The Diver Solution includes robust data integration capabilities that facilitate HMDA and other third-party data overlays. Create sophisticated demographic analysis of your existing and prospective subscriber base using these overlays. Understand key differentiators between subscribers and non-subscribers such as age, gender, income bracket, school district and education level.