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5 Fifteen, Inc. and Dimensional Insight Develop Joint Marketing Program to Promote Business Intelligence in the Publishing Industry

FOR IMMEDIATE RELEASE: FEBRUARY 5,2003

BURLINGTON, MA - 5 Fifteen, Inc. recently announced that is has entered into a joint marketing relationship with Dimensional Insight, Inc. (DI) of Burlington, MA. Under the arrangement, 5 Fifteen will work with Dimensional Insight to remarket the DI-Diver product family of data analysis and reporting solutions to enhance business intelligence capabilities within the publishing industry.

DI's suite of solutions helps publications increase sales and circulation through a better understanding of demographics, promotion effectiveness, subscriber retention, and identification of high-opportunity consumer groups. Direct marketing, ad sales analysis, and circulation analysis is made easy with DI's DiverDirect, AdDiver, and CircDiver software.

"Dimensional Insight is one of the leading business intelligence providers in the publishing industry. Our customers use DI-Diver to increase both sales and circulation of their publications. We are excited to have the opportunity to work with an established solution-provider, like 5 Fifteen, to bring customized business intelligence tools to more organizations industry-wide." states Ed O'Brien, Publishing Industry Director for Dimensional Insight.

"5 Fifteen is always searching for tools, solutions, and new capabilities that will add value for our newspaper and magazine customers," says Peter Marsh, President and CEO of 5 Fifteen Inc. "We've identified, among our consulting customers, a need for exactly the type of products that Dimensional Insight offers. Under this new joint marketing relationship, we will have the opportunity to work with DI to deliver these solutions to our customer base."

About 5 Fifteen, Inc.
5 Fifteen Inc. provides consulting services and software products designed for newspaper and magazine publishers' editorial, advertising, circulation, and new media applications. With offices in Topsfield, Massachusetts and Slough, United Kingdom, 5 Fifteen works with more than 100 publishing operations worldwide, including Elsevier-Science, Nature Magazine, The Boston Globe, The Seattle Times, and The Chronicle of Higher Education. For more information, 5 Fifteen can be contacted at www.5fifteen.com.

About Dimensional Insight
Established in 1989, Dimensional Insight, Inc. is a privately held pioneer in developing and marketing multi-dimensional data visualization, analysis, and reporting solutions that put you in command of your business. Companies worldwide use Dimensional Insight's technology to target opportunities, track performance, and increase profits. DI's flagship product, DI Solution, offers powerful reporting and multidimensional analysis. Navigating through data with DI-Diver, DI-WebDiver, and DI-ReportDiver is simple for non-technical users, enabling decision-makers across all functional areas of a corporation to access data quickly and intuitively. The solution provides flexible, scalable architecture, secure report distribution, and quick implementation. Dimensional Insight offers specialized solutions for wholesale/distribution, healthcare, manufacturing, and publishing.

Press Contact:
MarComm Specialist
Dimensional Insight, Inc.
Tel: 781-229-9111
Fax: 781-229-9113
marketing@dimins.com