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New York Post Implements Business Intelligence Solution, DI-Diver

FOR IMMEDIATE RELEASE: April 8, 2002

BURLINGTON, MA -The New York Post, one of the nation's leading newspapers, recently installed and implemented Dimensional Insight's (DI) business intelligence solution, DI-Diver, in order to improve data analysis and reporting from their existing business systems.

Dimensional Insight's business intelligence solutions help publications build their readership base, track advertising by dollars, inches, or lines, and evaluate key business metrics including sales, demographics, retention rates, single-copy sales, and subscriber loyalty.

"DI-Diver will help us perform better analyses of our business in both the Circulation and Advertising arenas by allowing us to data-mine the information from our business systems," explains Michael Lillis, Chief Technology Officer at the New York Post. Lillis will be responsible for overseeing the implementation process.

"DI-Diver delivers the industry's most comprehensive business intelligence solution, allowing newspapers such as The New York Post to analyze massive volumes of data and use that information to maximum effect throughout the newspaper," states Ed O'Brien, Newspaper Industry Director for Dimensional Insight. "Diver continues to be the leading business intelligence vendor in the newspaper industry and adding The New York Post to our customer base, which includes papers such as: The Washington Post, Boston Globe, Milwaukee Journal Sentinel, and Orlando Sentinel, clearly underlines our continued momentum in the industry."

Using a simple point-and-click interface, users are given immediate access to key information enabling them to better manage and track their business, regardless of whether data originates from spreadsheets, extract files, desktop, or relational databases. DI-Diver ensures that end-users are able to easily, quickly, and intuitively retrieve valuable information from their data sources and reports.

"DI-Diver is fast and the tools that are made available to the end-user make the product very easy to use," adds Lillis. Users at the New York Post will access DI-Diver on Microsoft Windows NT based machines from a Compaq Proliant PIII 1GHz server.

Initially, Lillis plans on having five to eight users access and utilize DI-Diver's reporting capabilities, with the number of users increasing as employees become more familiar with the product.

About the New York Post
A nationally recognized paper, the New York Post is officially beginning its third century of publication. The Post's average daily circulation in the fall of 2001 was estimated to be 533,860, a 22% increase versus the previous year and its eighth consecutive yearly increase. Current estimates for March 30th, 2002 have the Post's daily circulation growing to 560,000.

About Dimensional Insight
Established in 1989, Dimensional Insight, Inc. is a privately held pioneer in developing and marketing multi-dimensional data visualization, analysis, and reporting solutions that put you in command of your business. Companies worldwide use Dimensional Insight's technology to target opportunities, track performance, and increase profits. DI's flagship product, DI Solution, offers powerful reporting and multidimensional analysis. Navigating through data with DI-Diver, DI-ProDiver, DI-WebDiver, and DI-ReportDiver is simple for non-technical users, enabling decision-makers across all functional areas of a corporation to access data quickly and intuitively. The solution provides flexible, scalable architecture, secure report distribution, and quick implementation. Dimensional Insight offers specialized solutions for wholesale/distribution, healthcare, manufacturing, and publishing industries.

Press Contact:
MarComm Specialist
Dimensional Insight, Inc.
Tel: 781-229-9111
Fax: 781-229-9113
marketing@dimins.com

                   

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