Publishing: Subscriber Marketing Reports
Response Rate and Retention by Promotion
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The bars on this graph represent the number of responses generated by a particular Promotion Code. The blue line represents the Average Retention for each Promotion Code. The Promotions are sorted in descending order according to retention. The graph allows you to quickly identify your most popular and productive Promotions.
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"With Diver, we're able to define programs that have the highest retention rate and the highest sell rate. We also track how many of each discount is added each week. Diver makes it easy to find details in our complex data."
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Paul Adams, MIS Manager
Boston Globe
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Responses and Retention by Promotions w/ Revenue
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In this "Split Window" view the user has focused on two Best Performing Promotions, including the Generated Revenue.
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"Information from Diver is being used to find out what promotions are working, where we stand with circulation goals, and how much push we need to make on telemarketing and free standing insert efforts."
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Jason Harris, Marketing Manager
Boston Globe
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