Publishing: Advertising - Customer Analysis
Top 100 Customers by Revenue
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Total Base Linage and Revenue is broken down by Customer and Month in this report. To save on screen real estate, months are listed on the left. Each time you click on a month, the information on the right is updated to reveal the Top 100 Customers by Revenue. This can also be viewed Quarterly, Yearly, or by any other Time Period.
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"Before Diver, the information was there, but to get at it required a series of procedures that took many hours, and it was difficult to find accurate information. It was almost impossible to do year over year comparisons, because we have a UNIX based character cell system using flat file databases. The tables are large, so queries to gather data would take a long time. Diver has significantly improved the way we look at our business metrics."
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Paul Adams, MIS Manager
Boston Globe/CNI
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Top 100 Customers by Profit
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Total Revenue, Total Linage Cost, and Profit are revealed for the Top 100 Customers, broken down by Month. Customers are sorted by Profit. This can also be viewed Quarterly, Yearly, or by any other Time Period.
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"By analyzing linage, revenue, and ad-count, I'm able to track statistics and promotions and provide managers with the exact detailed information they requested. Access to the data is fast. I can look up data and, in less than a minute, pinpoint the details that I'm looking for."
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Michael Kooner, Information Coordinator for Pacific Press
Southam, Inc.
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Customer Linage and Profit over Time
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This line graph compares Total Base Linage and Profit for each Customer, by Month. You choose a customer from the pull-down menu to compare Linage and Profit for that customer over the last eighteen months.
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"We went through four consultants in the past two years with another product. In six years I've made only one technical call to Dimensional Insight."
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Rob Foster, Project Manager
Southam, Inc.
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April Customers not placing Ads in May
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This report shows all the Accounts by Salesperson which placed an ad last month, but have not placed an ad this month. Similar reports can show Quarter versus Quarter, Year versus Year, Week this Year versus Week Last Year, or even Accounts Placing ROP, but not doing Direct Mail and vice versa.
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"We are using Diver as a visualization tool, and as such, it has been extremely popular. With Diver we are able to navigate through the data so much more easily. This product is much more intuitive and easy to use for a casual end-user than any of the other tools we had tried."
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Milt Goldwasser, Vice President and Chief Information Officer
Copley Press
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Customer Type by Dollars
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Categories or Business Segments are listed in a tabular report showing their Total Base Linage and Revenue. The pie chart to the right displays the information graphically.
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"Traditional reporting techniques leave the user wondering if the available reports are current. With the Diver Solution, you know the data is current. DI-ReportDiver retrieves data at run-time, thereby eliminating any risk of viewing outdated information."
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Mike Schmitt, Vice President of Operations
Clairvoyix
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